POS Collaterals
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Digital Master Banner
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Digital Banner Adaptations
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OOH Collaterals
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SUBWAY: ULTIMATE CHEESY GARLIC BREAD CAMPAIGN
Brief:
Come up with an integrated campaign launching the upcoming Ultimate Cheesy Garlic Bread sub from Subway. The objective is to play up the decadence of having two heavy and strong flavours of cheese and garlic in the new sub, while also amplifying the extra cheesiness of this sub with the addition of melted Parmesan and shredded mozzarella.
Solution:
We decided to focus on the cheesiness to visually amplify the decadence and indulgence of this launch, allowing the food appeal to speak for itself and draw people in. The Ultimate Cheesy Garlic Bread launched with wallscapes at 5 different MRT stations and bus interchanges islandwide, along with bus wraps for OOH. This was further supported with targetted digital banners, as well as adaptations of the KV for use as social media marketing.
2019
Creative Direction: Joan Lim
Art Direction: Dominic Tung, Johnson Tay
Copywriting: Daryl Lee
Account Management: Jolyn Soo
Account Services: Ken Hong Toh
Production House: A Pixels
Brief:
Come up with an integrated campaign launching the upcoming Ultimate Cheesy Garlic Bread sub from Subway. The objective is to play up the decadence of having two heavy and strong flavours of cheese and garlic in the new sub, while also amplifying the extra cheesiness of this sub with the addition of melted Parmesan and shredded mozzarella.
Solution:
We decided to focus on the cheesiness to visually amplify the decadence and indulgence of this launch, allowing the food appeal to speak for itself and draw people in. The Ultimate Cheesy Garlic Bread launched with wallscapes at 5 different MRT stations and bus interchanges islandwide, along with bus wraps for OOH. This was further supported with targetted digital banners, as well as adaptations of the KV for use as social media marketing.
2019
Creative Direction: Joan Lim
Art Direction: Dominic Tung, Johnson Tay
Copywriting: Daryl Lee
Account Management: Jolyn Soo
Account Services: Ken Hong Toh
Production House: A Pixels