ONE SHOW CREATIVE BOOTCAMP 2016: NIKE - MO FARAH
Brief:
Mo Farah, the British long distance runner would run his last run for Great Britian, and Nike wants to celebrate his achievements. The objective is to celebrate Mo Farah’s career and create hype for his last run.
Solution:
Mo Farah’s symbolic pre-run ritual involves him shaving a clean skinhead. The campaign aims to create a community around this ritual to stand in celebration for the Somali-born runner, to celebrate his achievements, as well as his contributions to Great Britain.
One Show Creative Bootcamp Winning Team:
Dominic Tung
Inaky
Stefan
Gabriella