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JTC SOCIAL
Brief:
From developing industrial infrastructure, to growing new industries and transforming enterprises, JTC Corporation (JTC) is the lead agency in Singapore to spearhead the planning, promotion and development of a dynamic industrial landscape. The primary objective is to adopt social media marketing to entice new business owners, to illutrate to them the capabilities of a partnership with JTC, and the kind of ecosystem that JTC can provide for them. The secondary objective is to excite the younger audiences, to open their eyes to the possibilities of advanced manufacturing, and inspire them to be innovators.
Solution:
A content strategy consisting of various content series that educates and engages the audience was developed. This social media strategy spanned across Facebook, Instagram, and LinkedIn, targeting the different audiences on different platforms, leveraging on the different formats on each platform to its advantage.
2020-2021
Creative Direction: Joan Lim
Art Direction & Execution: Dominic Tung, Lee Wei Lieh
Copywriting: Daryl Lee, Clara Chee
Account Management: Suhaina Adam
Account Services: Melodie Law, Amanda Teh