ABOUT
WORK
RESUME

Brief:
D&AD New Blood Awards: Open-brief about ‘Bravery’.

Solution:
The people you surround yourself with define your environment, they defined your work, define who you are. So how best do you inject bravery into the heart of an agency? Brave People. Surround yourself with bravery, and you become brave. Your work becomes brave, agencies become brave.

Brave Blood puts bravery into agencies in the shape of ex-service personnel. Participants partake in a 6 month internship, learning how best to come up with creative solutions. Putting them in an engaging environment, keeping them active and out of dangerous situations.

For agencies, veterans help with diversity, as well as give a unique insight into the wider world. It places someone with no real experience, but real bravery, into agencies, making creatives realize there are more important things than kerning and color. Making them realize they could make a difference, with a little bravery.


D&AD New Blood Awards 2016 - Wood Pencil

Creative Direction: Daniel Liakh
Art Direction & Execution: Dominic Tung
CopywritIng: Josh Croston