Facebook Animated Videos
Initial Storyboarding
BOSCH SOCIAL
Brief:
Amidst the Covid-19 pandemic, homeowners and parents grow increasing conscious of sanitation, hygiene and the overall well-being of their loved ones, especially in their safe spaces and abodes. The objective of the 3-month social campaign was to educate and inform the audience of its range of home appliances that could help alleviate their worries through their facebook platform.
Solution:
Through a series of short videos, we kept the content tactical, with the creative spin through its treatment and narrative. By coming up with a range of content series such as ‘myth debunkers’, we create everyday relatable home scenarios to seamlessly weave the products into the narrative and play on the features that create that sense of safety to the audiences.
2020
Creative Direction: Joan Lim
Art Direction & Execution: Dominic Tung
Copywriting: Daryl Lee
Account Management & Services: Charlene Wu, Glenn Ho